ADVERTISE

Pay-Per-Play Advertising (PPP)

Advertising has evolved from static and manual to digital and data-driven. However, the restaurant franchise industry has yet to fully capture these modern benefits—especially in outdoor advertising.

PAY-PER-PLAY

Pay-Per-Play Advertising (PPP)

Pay-Per-Play

Pay-Per-Play (PPP) will replace fixed billboard buying

Promote meal specials in real time (e.g. lunch deals, happy hour, game-day offers)

Activate campaigns only when needed — no wasted spend

Target specific store locations instead of running broad, inefficient campaigns

Align advertising with live events (sports, weather, foot traffic)

Test and optimise messaging continuously across multiple branches

The problem with traditional
billboard models

The problem with traditional billboard models

Results in only large brands being able to afford it, and even they accept inefficiency.

High upfront costs

Long-term contracts (4–12 weeks minimum)

No flexibility once booked

No guaranteed performance

Wasted impressions

What You Gain

The power of the Pay-Per-Play model

Advertisers Only Pay for What Actually Runs

No wasted spend, full transparency and measurable delivery.

Zero Barrier to Entry

Any size businesses can now advertise on billboards. Which means no long-term commitment and no large upfront budgets. This massively expands the market.

Real-Time Control

Start/stop campaigns instantly and adjust messaging based on time and events (sports, weather, traffic).

Performance-Driven Advertising

PPP brings outdoor advertising in line with Google and Facebook Ads. This allows for data-driven decisions, campaign optimisation and ROI-focused spend.

Advertisers Only Pay for What Actually Runs

No wasted spend, full transparency and measurable delivery.

Real-Time Control

Start/stop campaigns instantly and adjust messaging based on time and events (sports, weather, traffic).

Zero Barrier to Entry

Any size businesses can now advertise on billboards. Which means no long-term commitment and no large upfront budgets. This massively expands the market.

Performance-Driven Advertising

PPP brings outdoor advertising in line with Google and Facebook Ads. This allows for data-driven decisions, campaign optimisation and ROI-focused spend.

Why this matters

Market Expansion

PPP doesn't just improve the model — it explodes the addressable market: SMEs, local businesses, event promoters and agencies managing multiple small clients.

Increased Inventory Utilization

Unused billboard time equals lost revenue. PPP enables filling unsold inventory, dynamic pricing and continuous revenue generation.

Data = Competitive Advantage

Every play generates data: time-based performance, location insights and campaign effectiveness. This allows our digital partner platform to optimise pricing, provide premium analytics and build a defensible moat.

Platform Stickiness

Once advertisers experience flexibility, transparency and control, they don't go back to traditional buying.

Key NOTES FOR RESTAURANT FRANCHISES

A Real-Time Marketing Engine

Agility & Scalability

✓ Gain real-time control across multiple locations with a scalable Pay-Per-Play model built for dynamic businesses.

Multi-Store Synchronization

✓ Seamlessly align head office campaigns with individual stores while driving higher customer spend through timely promotions.

Big-Brand Competitiveness

✓ Level the playing field and compete directly with larger brands without needing a massive marketing budget.

CTA Background Image

The Future Of Outdoor Advertising

We would love to setup a meeting to discuss what we offer and pricing structures on how we deliver the solution.

Talk to us

CTA Background Image

The Future Of Outdoor Advertising

We would love to setup a meeting to discuss what we offer and pricing structures on how we deliver the solution.

Talk to us