Promote meal specials in real time (e.g. lunch deals, happy hour, game-day offers)
Pay-Per-Play Advertising (PPP)
The advertising landscape has already undergone major transformation. Digital replaced static. Programmatic replaced manual buying. Performance replaced guesswork. However, the restaurant franchise industry has not fully benefited from this shift — especially in outdoor advertising.
Pay-Per-Play Advertising
Pay-Per-Play (PPP) will replace fixed billboard buying — and unlock real-time, localised advertising for restaurant franchises.
With Pay-Per-Play, franchise groups can:
Activate campaigns only when needed — no wasted spend
Target specific store locations instead of running broad, inefficient campaigns
Align advertising with live events (sports, weather, foot traffic)
Test and optimise messaging continuously across multiple branches
This transforms outdoor advertising from a branding expense into a revenue-driving tool.
A Real-Time Marketing Engine
Our partner digital platform is uniquely positioned to lead this shift within the restaurant franchise sector.
Real-time control across multiple locations
A scalable Pay-Per-Play model
For restaurant groups, this means:
Higher spend per customer through timely promotions
Better coordination between head office campaigns and individual stores
The ability to compete with larger brands without requiring massive budgets
Pay-Per-Play is not just a better way to buy billboards — it is the missing link between real-world restaurant operations and modern, performance-driven marketing.
The Problem with Traditional Billboard Models
High upfront costs
Long-term contracts (4–12 weeks minimum)
No flexibility once booked
No guaranteed performance
Wasted impressions
Result: Only large brands can afford it, and even they accept inefficiency.
The Power of the Pay-Per-Play Model
Advertisers Only Pay for What Actually Runs
No wasted spend, full transparency and measurable delivery.
Zero Barrier to Entry
Any size businesses can now advertise on billboards. Which means no long-term commitment and no large upfront budgets. This massively expands the market.
Real-Time Control
Start/stop campaigns instantly and adjust messaging based on time and events (sports, weather, traffic).
Performance-Driven Advertising
PPP brings outdoor advertising in line with Google and Facebook Ads. This allows for data-driven decisions, campaign optimisation and ROI-focused spend.
Why This Matters
Market Expansion
PPP doesn't just improve the model — it explodes the addressable market: SMEs, local businesses, event promoters and agencies managing multiple small clients.
Increased Inventory Utilization
Unused billboard time equals lost revenue. PPP enables filling unsold inventory, dynamic pricing and continuous revenue generation.
Platform Stickiness
Once advertisers experience flexibility, transparency and control, they don't go back to traditional buying.
Data = Competitive Advantage
Every play generates data: time-based performance, location insights and campaign effectiveness. This allows our digital partner platform to optimise pricing, provide premium analytics and build a defensible moat.
Revenue Growth Levers
High Volume, Low Barrier
Thousands of small advertisers instead of a few large ones.
Dynamic Pricing
Peak times command higher cost per play. Off-peak slots fill at discounted rates.
Cross-Network Campaigns
Sell multi-location packages and national campaigns with flexible budgets.
The Future Of Outdoor Advertising
We would love to setup a meeting to discuss what we offer and pricing structures on how we deliver the solution.
Talk To Us